Longega Events


When a Speaker is too Expensive

Posted by Sabrina Longega Wilson in Speakers | October 24, 2014
When a Speaker is too Expensive

spondorHere we go, another brainstorming session with your committee, searching for a couple great speakers, cutting-edge keynotes, a great entertainer. The wish list becomes full very fast; the ideas usually are not missed. You come out of your meeting full of energy with so many great ideas, but very soon, when you start to connect with them, your world starts to fall apart.

Great speakers are so expensive! You try to avoid the big agencies, but still, when you finally talk to your candidate, one-on-one negotiations are out since they sent you to talk directly to their agent.

Now you start to think if it’s really worthwhile to invest 15 thousand dollars for a 45-minute talk and you start to look for alternatives. Local new speakers, faculties… you are getting lost. If you just could find a sponsor…

Did you ever hear of Speaker Sponsor? Julie Austin, founder of the company, came up with an interesting vision.  She built a portal for speakers to find sponsors.
This is the way it works:

  • A speaker is invited to speak to a conference, but the event management has no budget.

  • The speaker posts his request on Speaker Sponsor and gets contacted directly by a sponsor.

  • The speaker negotiates the fee directly with the sponsor.

  • The speaker gives the speech, the sponsor gets publicity through the conference, the event doesn’t pay a penny, and the event planner looks like a hero!

I founded this concept brilliant, and here is how Julie comes out with the idea:

julieI decided to ask the meeting planners if I could get my own sponsor. They said yes.

So at first I started calling all of the vendors who were exhibiting at the conference. I wasn’t quite sure exactly what I was doing, but I told them I would promote them in any way possible with room signage, signage throughout the conference, a quick thank you at the beginning and end of the speech, a mention in my newsletter, Tweets, Facebook and Linked In promotion, and publicity.

It worked! And I got my first sponsor.

I went above and beyond what I said I would do and the sponsor was very happy. Not only that, but the audience was happy because I gave a great speech with relative, valuable and unique information customized just for them and it wasn’t a one hour infomercial for any of my books or products because I was getting paid. Since the audience was happy, the meeting planner was happy and I was happy because I got to do what I was good at, which is speaking.

After pulling this off a few times I knew that I could make it easier for other speakers. The hardest part about getting the sponsors was having a central place where they could get all of my info that specifically pertained to sponsorship and exactly what they could expect to get out of it. I started Speaker Sponsor for that very reason. If I could do it for myself, I could do it for other speakers.

This sounds like a great idea! You can learn more at speakersponsors.com  and of course, let me have your feedback!


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